We started working with this sustainable brand, and before us, they were getting only 2% of their revenue from email; just in one month, they went from 2% to 11%.
Major Challenges:
Inconsistency in marketing campaigns
Low product and brand awareness
No lead gen
Here's how we did it:
We setup a popup with 15% off code which, which converted at 8%
We created segments based on product preferences, and sent emails talking product’s use cases, how it was manufactured and how it's environmental impact
With every email we sent, we made sure to mention brand goals and their missions to create trust and awareness among the customers.