This Chic Kid's Fashion & Apparel brand made 30% of their total annual revenue with email alone.
Major Challenges:
One major challenge working with this brand was that they had over 100+ SKU's. Having more products meant it will be difficult for us to send relevant product recommendations to the readers.
Here's how we did it:
We solved this issue by creating over 20+ custom segment of audiences only focused on their product preferences. We then used these segments to sent more personalized and relevant product recommendations to the customers, resulting in higher conversions
And in addition to this, we
Created a tailored marketing calendar
Set up a pop up with irresistible offer
Built 10+ email flows and 3 weekly campaigns
Implemented Advanced spilt and conditional testing strategies
Optimized and improved KPI’s every 3 months
Impact of our Strategies:
After implementing advanced strategies like RFM segments, multiple A/B testing, conditional and trigger splits, we were able to deliver highly relevant and personalised emails to the customers which resulted in
Higher open rates
Improved click through rates
Better conversions with each email sent
Average monthly customer returning rate went to 52%
Average order value increased by 15%