We started working with this health and wellness brand, and within the one month of working with us, they went from 9% to 29% with email marketing.
Major Challenges:
Inconsistency in marketing campaigns
Low product awareness
No lead gen
Here's how we did it:
We setup a lead gen popup with three main consumer concerns to collect those data points
We Created three different welcome flows addressing those concerns in a 15 day long email flow
We planned a campaign calendar revolving around the brand missions, values, product benefits and consumer concerns
Impact of our Strategies:
Cart recovery rate improved
Added 2k+ new email subscribers
Improved product awareness and eventually increased the repeat purchases