We've been working with this Sports apparel brand for a year now, and till date, we’ve generated $799k for them with email alone.
Major Challenges:
High Cart Abandons
No dedicated retention marketing team
Here's how we did it:
Setup a popup to gather gender data points
Created two different welcome series for each data points and promoted hero products
Sent two weekly campaigns for both men and women audience separately
Improved KPI’s for high purchase intend flows every 3 months
Made sure that the email copy resonates perfectly with brand values
Impact of our Strategies:
With the gender data point, we were able to highly relevant and personalized email campaigns that resulted in
Higher open rates
Improved click through rates
Better conversions with each email sent