This women's accessories brand jumped from 5% to 43% monthly revenue within just one month of working with us.
Major Challenges:
This community based brand had a very loyal base of social followers and customers, yet they were not doing any email marketing.
No paid advertising, only IG and TikTok Community
No retention systems
Here's how we did it:
We created a popup with an promise of creating a personalised order packaging video (to be featured on social media) with every order they made using the popup code with a minimum average cart value of $100.
We work with the team to create and share multiple short form videos asking the audience to sign up to the email list
We made sure that the messaging of all the high purchase intend flows and campaigns is meaningful and creates a sense of belonging and community which helped us achieve an average CTR of over 5%
We started off by sending highly engaging email campaigns (behind the scenes of manufacturing, packaging, day to day life at, introducing the team and founder’s family)
We made sure that deliverability was on point, so we started with less design heavy emails and targeted only engaging segments
Introduced SMS
Impact of our Strategies:
Improved click through rates
Improved AOV